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Mar
02
2017

UI/UX Design & Their role in Creating An Impressive Mobile Application

Let's face it - we are all using a number of apps on a daily basis. Whether it's the social media apps like Facebook and Instagram - or the weather app and the alarm clock, the world is addicted to mobile apps and smartphones. In a world full of choices, only the best apps are the ones that are downloaded most.

The Two Most Vital Elements In Every Single Mobile App

Have you ever thought what is the main element that actually makes an app inviting for everyone to use?

In fact, it is two elements:

  • User Interface (UI) - as the main look and feel of the mobile application and the presentation of it through the graphics, images, icons and visually designed elements, and
  • User Experience (UX) - as the process of enhancing the customer satisfaction of using the app and loyalty to it by improving the usability, ease of use and pleasure provided in the app 'journey'.

These two design principles pretty much sum up the main features of every application. Combining the visual appeal with the functionality of the mobile app itself, they are the cornerstones of every single application and as such must be balanced appropriately in order to keep more and more people engaged on the app for a long time.

Now, in a clutter of mobile apps out there, not every single one is proud of having stellar UX and UI. The user loyalty is however defined by both of these principles and it is even more important to synchronize them accordingly.

What Does The Lack Of Screen Space Mean For Design?

A lot of mobile app developers, designers and marketers are afraid of the lack of space that every mobile screen comes with. However, this is nothing to be afraid of. Only because the screen size is smaller doesn't mean that the rules of good interaction should not apply.

Speaking of rules, there are five main pillars of interaction design that every mobile app should adopt, including:

  •  Goal-driven design, that is carefully researched and should develop personas for the people who are most likely to use the app
  •  Usability, as one of the core functions of every app and something that makes it useful
  •  Learnability, as a factor that teaches the users how to use the interface instinctively and adapt to all design patterns involved in the app
  •  Affordance & signifiers, a combination of functions and signals that trigger people to take action (ex a blue underlined text means that clicking on it will take you to a different page)
  •  Feedback and response time, that must be human, friendly and respond to the timing guidelines

It is true that User Interface and User Experience are both design principles that must work together when embodied into a mobile app. Whether the app is native or not, they should blend in order to help the user embark on a journey.

So, How To Design Better Mobile Apps?

There are millions of answers that precisely fit this question. However, only one is the truest one of them all. In order to design better mobile apps...

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You have to know your users.

Without the screen size as your constraint or the lack of vision on how to design the app, it is the users that form the basis of the interface's constraints and the main aspect that leads to a goal-driven app. That is why it is essential for every business to know its audience through personas, know the different type of user scenarios and ultimately, offer a one-of-a-kind mobile app solution that gives them all the possible conditions for a single interaction.

Once these points are covered, the mobile app should only be tested between each major iteration and tracked when it comes to results. If things go wrong, you can always enhance the usability with some of the most familiar mobile patterns and make the app natural and common to the average user.

So, are you ready to give your mobile app a brand new facelift - or maybe get into mobile app design from scratch?

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