With many online shops emerging every day, to stand out in this e-commerce race and remain ahead of your rivals, you should have a deeper understanding of e-commerce. A superior knowledge of e-commerce design and their implication will provide you the much-required push.
Design as a tool to Improve Things
Today, if you take a gander at e-commerce development scenario, you'll effectively observe that the focus is moving towards how to make the shopping experience more helpful, and more convenient. Although all online store follows strong coding and best security practices, the key differentiator is usability and experience, and design is the apt way to showcase this.
Today, the design isn't just about style; the design is more about delivering a stunning experience at an e-commerce store. An experience that helps you to easily look for a particular product. An experience that enables clients to compare similar products. And most importantly an easy way for users to make easy payment and checkout.
We searched the net, met with experts and took a gander at various e-commerce sites to discover what made successful Magento stores to flourish. Here is a list of the 7 key strategies we found that would immensely help you in enhancing your e-commerce designs and improve the usability.
1. Expand Visual Support
When you are on the verge of designing a Magento e-commerce store, you’re so involved that it's easy to take things for granted. The layout of your Magento e-commerce store ought to expect least to zero help for things that users could easily do themselves.
2. Use Breadcrumbs
In case your store has a good collection of items, you'll clearly be utilizing different pages and various categories and subcategories. Breadcrumbs (display of the chain of pages from the home page to the page the client is currently on) prove to be useful when you need to make the client's navigation simple in your store that has various level of pages.
Breadcrumbs serve for multiple purposes, one among them is to demonstrate the location of the page the client is currently perusing. The main use of utilizing breadcrumbs is to simplify the number of actions.
3. Display Your Credentials
One of the best reasons e-commerce destinations like Amazon are immensely popular is due to the unparalleled security that comes packaged with the shopping experience. Users around the world have trust in Amazon and therefore they don't need to showcase it prominently.
With moderate e-commerce organizations, trust remains an issue. A startup has to deal with this in an exceptionally outright manner since you have to compete with global giants like Amazon and Flipkart.
4. Utilize Emails Instead of Usernames
In Magento development environment, a very simple change can significantly affect your business objectives. Here is a classic example, most e-commerce sites request your contact details for different reasons. To identify you, they offer you to choose a username. However the issue is, these users might have a wide variety of usernames spread across different e-commerce platforms.
This issue can be resolved in an exceptionally novel way. Rather than requesting usernames, you can go to email addresses. A normal user might have an email address that user addresses. That way, you can settle a website usability testing issue for the client and make the tasks of your CRM tools significantly simpler.
5. Show Cart Contents
Majority of the visitors buys nothing; they just window-shop and vanish. Others select a couple of things in their shopping basket and abandon the cart just before payment and never show up again. While you can't hope to bring the cart abandonment rate down to zero, you can, however, address the issue more practically.
One of the main reason due to which visitors abandon the shopping carts is, whenever a visitor adds a new product to their cart they can't recall everything they've purchased. Did they purchase something they never needed? Did they forget something?
An established e-commerce development company deals with this exceptionally well. Your design should display the cart contents effectively and noticeably whenever the user desires.
6. Offer Easy Checkout with Confirmation
Clients visiting your e-commerce store for the very first time will obviously browse and move out easily and quickly without making purchases. The remaining section might be returning buyers who might come for just a specific item.
Help all users by giving them a checkout choice at an early stage. Returning users know the courses; you have to fulfill them by offering the simple checkout button. Simple checkout implies that you esteem the user’s time and that makes them feel important. Keep in mind, it's very important to ask for confirmation of the purchases before letting the users make the final payment.
7. Offer ‘Continue Shopping'
A whole agenda behind the entire process of e-commerce development is to charm clients profitably and sell more items. So it'd be an awesome idea to give them a chance to complete the purchase and afterward again purchase progressively and then stop by making the payment.
Including a "Continue Shopping" button enhances engagement, and helps the client to continue shopping and get the benefits of saving big in both money and time.
So those were some key insights we think that are extremely important to enhance e-commerce design and functionality.