Mobile wallet apps have always been the hottest topic since the global mobile payment revenue surpassed $780 billion in 2017 and experts predict that it will cross 1 trillion by 2019. This fact proves that this may be the best time for mobile wallet app development for your startup.
Notably, in 2015, 39% of all mobile users in the US had made at least one mobile transaction. When there is such an abundance in flow of mobile transactions, there should a payment mode and a safe storage for it. This is how the idea of a mobile wallet app was born.
A mobile wallet is an application that permits to integrate and store different kinds of payment methods like credit/debit cards or digital money (e.g. bitcoin), alongside extra stuff like coupon codes, loyalty cards etc.
While developing a mobile wallet app, you should decide the key features you are going to offer in your app. You should either offer just one feature or an advanced solution where the users could pay for goods and conduct other P2P payments.
Mobile wallet app is firmly associated with the financial sector. Since such apps stores data about the debit, credit, loyalty cards, digital currencies etc. It is partially true, but how about we consider this issue from the opposite side and see what areas can benefit from a money remittance app:
If you are on the verge of mobile wallet app development, you should have an idea on the type of mobile wallet you want to develop. Features added in the app will influence in the final cost of app development.
There are many types of e-wallets and each has different payment processing modes. We will help you with a couple of examples:
The trends are changing nowadays since e-wallet services are incorporating with mobile communication service providers, banks, and other financial institutions.
Financial transactions are the basis of every mobile wallet. How about we consider with prior examples of how mobile wallet works to understand the technologies needed to employ a high quality service.
There are still people who are not aware of what a mobile wallet app is?
Users can initiate their app by using a password or PIN code. The users can select their card or the banking account and link it with the app to perform the transactions. Don’t forget to offer loyalty programs and special offers to the users.
Mobile apps utilize NFC to exchange data about transactions. Therefore, entrepreneurs require a PoS system (Point of Sale) that supports NFC to initiate the payments from the smartphones. Other than that, adding different payment modes to your app can be beneficial for your application
There are four different ways to empower POS mobile wallet payments:
Near Field Communication facilitates secure, wireless transactions between an NFC-empowered phone and a transmitter attached to a POS device. The cardholder has their card stored in a digital form in their e-wallet utilizing the Host Card Emulation (HCE) technology, which is backed by Google for Android devices.
If you developing a mobile app for Android, exploiting the NFC and HCE innovation is among the best choices. Building an iOS mobile wallet application will require utilizing either EMVCo payment standards or tokenization.
The iBeacon is another approach to transfer the data without utilizing the internet data. Smartphones equipped with Bluetooth 4.0 can communicate with an outside BLE-transmitter called the Beacon.
Here are a few thoughts on how you can utilize this technology in your mobile wallet:
An iBeacon-empowered POS can quickly "read" the user details, which means they don't have to swap their card or coupon amid checkout. Every one of their information will be automatically visible in the POS terminal.
You can improve in-store customer experience by sending customized deals and constant recommendations as they move along the aisle. Moreover, you offer indoor navigation with such technology.
QR codes are regularly utilized as an alternative for NFC. Here are the two MNC’s effectively leveraging this approach to mobile payments:
Starbucks' mobile wallet app lets the customers link their payment modes, encode them into a secured QR code that is stored in the cloud and scan the code at the checkout.
LevelUp applications also support QR payments for registered users via NFC and iBeacon technology.
Established companies like financial institutions and portable installment suppliers might need to consider joining forces with local vendors and support checking out through their app.
PayPal backed online payments are already available in many storefronts. Apple Pay and Android Pay are additionally taking a shot by expanding their service offline.
Since you are dealing with the financial transaction in e-wallet, Security plays an important role and you should prioritize it while developing such apps. Nobody would want his or her cash stolen. So let us see what can make such service secure.
An advanced and powerful security tool that protects the entire transaction from start to end. It starts encrypting the whole transaction when you swipe your smartphone over PoS-terminal, the transaction can only be initiated at this point and is moved up to the approval. This sort of protection is very important in the list of must-have features you want to include in your mobile wallet payment gateway.
Tokenization makes e-payments secure with the help of a data encryption system. The purchaser doesn't need to give the vendor his or her transaction details while paying by a card. All the information in the card data is encrypted and transformed into a particular token that resembles to a combination of symbols.
If you want your app to be equipped with the latest security features, biometric protection support can be included. The user's smartphone must be advanced enough to integrate this technology where the biometric data of your fingerprint will be required to initiate the transaction.
If you decided to find how to make e-wallet application, you should consider some basic features that every app must provide to satisfy the demands of the users.
Mobile wallet development as a key solution for your business can turn into the best method to orchestrate the association with your customers and increase the database of loyal users. But, to enhance your application, you should include the accompanying features in future to your digital wallets:
Features defined above can benefit your business with abundant users, their enthusiasm, and valuable experiences.
So it is dependent upon you to choose what mobile wallet you need and what you should attempt to develop it. You simply need to discover all the advantages of e-wallet. Furthermore, you need to consider that there many popular and established mobile wallets in the market, so it will be not easy to grab your market share. Your future wallet application ought to have substantial features over your competitors.
In case you require help in selecting the best technology stack and mapping out the fundamental features, connect with Mindster. We will develop your product considering the competition in the market that will best suit your target audience.