Mobile app engagement has always been a key factor for every mobile app to be successful and many app developers still struggle with it. You have to come up with innovative app ideas for your app to be successful. The app idea also has to be intriguing so that it reaches out to the maximum number of people. Every mobile app development company is searching for new strategies to improve the user engagement in their mobile app.
Today we are going to explore some of the best ways through which you can improve the user engagement in your mobile app.
Marketplace app page
The first impression has to do a lot with the success of every app. Despite how great your application is, it may still fail to impress the users if they are not attracted to the app from the beginning stage. Their first encounter with an app is from the app store. Here, the developers need to impress and persuade the customers to download the app. Generally, it's the duty of the mobile application developers to feature every highlight of the application and why it ought to be downloaded. A messy, incomplete or simply general introductory page will shorten an application's engagement.
Onboarding is a tool that helps to bring new dynamics to an app. With this tool, the developers can create an informative preview of their app to showcase the qualities. This module comes right after a healthy app page introduction.
Push notification are alerts that pop up on the screen and informs the user regarding the latest happenings, deals, offers etc. Majority of the users shows little sign of interest but in reality, most of them are caught up in some other activities and forgets to check the app. Push notification helps in bringing the important information to the table to keep you informed and interested.
Allowing free roam within the app
There are many apps that need the attention from the user right from the start. It has been agreed upon that this isn’t the correct approach to users to focus on your application. Rather, an ideal approach to keep users close is to allow free roam. This means users ought to be permitted to freely explore and navigate the contents of an application, with the goal that they get a positive feeling of what it can offer. Creating an account or subscribing should only pop up when users try to use one of the application's features. By letting the users go further than the home screen, you are significantly improving your odds of having them stay.
Some apps require permission from the users to use core features. Users can also deny the permission if the app doesn’t clarify what they are for or what they will accomplish. Most users deny this sort of permissions to safeguard their privacy and security.
This is because the users might not be thoroughly aware of the nature of the requested permissions. With informative format and language, you can educate more users to allow such permission and gain benefit by fully utilizing the experience provided by the app. Without granting such permission, the app might feel incomplete and loses out some important features that are core to its performance.
Deep linking is another form through which can drive people to your app by taking them to different modules in your app. This reduces the effort users need to put in by navigating to particular locations. Deep linking can do wonders when combined with other services, for example, Push and Email notifications.
Reducing the load time
So far we've discussed what mobile app developers can include a lot of features, appearances and direct application user interactions. However, the best way to improve the user engagement is the way the app works under the hood. Despite how great an application is, it will be a matter of time before user abandons it out of disappointment if it makes their life hard.
It can do that if it's not properly tuned and it takes a long time to fire up, work and even shut down. We live in times that move around fastly and getting things done as quickly as possible. By not initiating this trait to an app, can result in the downfall of your product as people will be “in a hurry” to wait for the app to load.
Application updates and support
After such an evolution in the mobile app industry, people have been showing interest towards apps that they really like. If an application fails to keep them engaged at any point of time, it will finally lead to the uninstallation of that app. It is important to make sure that an application is constantly updated and the regular maintenance takes care of flagged issues. This will enhance the app quality and will keep clients engaged.
Application engagement will either make or break an app, and with respect to different aspects explored in this article regarding mobile app development, mobile app developers need to find a balance between the nature of what's inside the application and how graciously it is packed for users. By ensuring both the criteria will guarantee a higher success rate for the application whereas, losing out either one will extremely affect the application in a negative way.