270 billion! Yeah, you heard it right, that is the total number of apps forecasted globally in 2017, an increase of 42 billion when compared with the previous year. When you're an entrepreneur the online world can appear to be intimidating.
Executing a killer idea and developing an app is only one side of the story, you have to create an awareness and market your idea to the target audience for the success of any app.
There is no denial of the fact that, in this modern era, a major piece of your marketing strategy is digital. Today both the competitors and potential customers have their presence in online making digital marketing their best option to stay ahead.
Developing an excellent app and struggling to market your app through promotion has always been an issue faced by developers. Marketing of mobile app is not everyone’s cup of tea. It takes too much time and focuses to figure out a way that will work for you in the long run - and one that will bring constant traffic to your app.
As per reports, it suggested that 46% of brands don't even have a solid plan for their digital marketing strategies, while 16% do have a plan but haven't yet collaborated it into their marketing strategy. But, here's the thing, how do you hope to develop and grow in your business, if you don’t have a solid plan to measure the positive outcomes and to learn from the past mistakes?
Digital marketing is a set of activities that will enable you to accomplish your goal(s) with your online presence. The term ‘digital marketing’ may appear to be intimidating, but implementing effective marketing techniques aren’t that complicated.
In simple terms, the main agenda is to double fold your business or to achieve some coveted goal(s). For instance, your objective might be to generate a 25% additional leads to your website when compared to the previous year.
The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals.
However, this isn’t an easy task, it can be hard to build actually one. In order to help you achieve that, we are sharing six proven digital marketing strategies for mobile app promotion. So, let's begin with the first one.
Machine learning is a game changer in the app marketing sector. Machine learning technology can enhance the mobile app marketing procedure by streamlining information, unlocks powerful user insights, and moreover engages the user in a more interactive way. In any case, remember that machine learning is only as good as the data you feed it. Here are 3 key advantages of utilizing machine learning tools:
With the plenty of data accessible, it is hard to understand how to get the best profit for each dollar invested. By breaking down the data in real time to advise on smart and better choices, machine learning technology can enhance the performance of the business and simplify the marketing process.
Machine learning makes it easier to discover and draw in users that are most important to your business. It considers your business outcome, for instance, an in-app purchase and initiates the search for similar users at scale who are probably going to finish such activities. Basically, machine learning enables you to search for clients in places you might otherwise miss.
Machine learning empowers you to coordinate the right message to the apt user at the right time. As per Google, 81% of leading advertisers concur that machine learning will be critical in providing the personalized user experience.
We as a whole know, developing an engaging and interactive user experience is fundamental to the success of every application. Actually, applications that execute a proper user onboarding strategy witness an increase of 61% in users which is 11 times more, contrasted with 41% for applications without appropriate onboarding. This recommends that an ineffective onboarding procedure expands the chance of app abandonment.
Mobile applications that offer value signifies the onboarding experience, for example, tutorial screens can accomplish higher app retention rates by helping their customers get a value from the application. Reports suggest that applications with a value-added onboarding experience had a user abandonment rate of just 9%, contrasted to 17% for applications who basically request users to sign up. Accordingly, offering your users an individual and customized application experience is critical to retention and success of every app.
With more than 180 billion combined application downloads (Statista), it has turned out to be essential to have a comprehensive app store optimization (ASO) strategy to complete downloads. All you have to do is to implement the following tactics:
It has been discussed whether links to your application in the App Store affect your application ranking. The answer is yes, backlinks can still help you in improving your rankings. Remember this while strategizing your 2018 application showcasing plan.
Try to combine your ASO and SEO strategy. The thought is to combine application store rankings and SEO keyword research to reverse engineer the keywords. This data is valuable and can be utilized as the contribution to your ASO strategy.
Combine and make use of both the name and subtitle to accomplish higher rankings. Keywords in the name of the app and meta titles enable you to leverage various keyword combination for your application. More particularly, if you add a keyword in the application name or meta title, there's no reason to rehash them in the keywords field. This enables you to put emphasis on the main keywords and free spaces for a character in the keywords field.
Behavioral targeting integrates the search data and web browsing to target the anticipated results toward the users expressed interests. The capacity of Artificial Intelligence (AI) systems to change the vast amount of search queries is driving the algorithm to anticipate the behavior of every particular user.
There are almost 2 billion Facebook users globally, around 200 billion tweets are shared on Twitter each year, and Google processes 40,000+ inquiries each second, all these information are stored in the server with the search preference of every particular of every user.
These insights are combined with different sorts of targeting, like geography and demographics, to fine tune/tweak the ads. Behavioral targeting is an exceptionally powerful medium for advertisers to target their audience.
Also Read: iOS App Architecture Best Practices
You probably won't know you're perusing native advertising until you're deep into it. This is due to its format and layout style reflect the content of the app/website you are visiting. In simple words, you believe you're perusing a story or section, but it would be an ad.
Major Players in the app industry are pushing a native advertising nowadays. You'll see it on every website to mobile apps, in fact, the admired New York Times recently revealed that 20% of their digital advertising revenues came from the native marketing.
However, Native advertising is a bit expensive as well. TIME group charges a minimum of $200,000 to launch a native advertising campaign.
Why so expensive? It turns out that users identify native ads as an article, and not as an advertisement.
Videos always tend to leave a lasting impression on the user's mind. In fact, the money spends on mobile video ad in the US has triple folded from $1.5 billion from 2014 to $6 billion in 2018.
For this very reason, video advertising is gaining more audience and everyone is following the pattern. Making a promotional video helps the users to comprehend the manners through which an app can actually help them. It likewise puts emphasis on the uniqueness of the application.
Additional videos can also be played in conjunction along with the promotional videos to run on other video platforms like YouTube, Specialized ad networks, Facebook etc. through retargeting programs, if necessary.
The mobile app development economy keeps on advancing in many ways. As the world is shifting towards mobile, mobile applications exhibit a huge opportunity for organizations to really draw in their clients.
In the end, an app that is valuable to the users and one that doesn't suck has a massive potential. It is your job to make that happen - and use these strategies to get as many people to it as possible. The truth is, only the sky is the limit when it comes to digital marketing for mobile apps - so make sure you understand your audience and know how to reach it across every channel!
At Mindster, we understand the significance of executing enterprise mobile apps as a piece of corporate strategy. We help organizations to develop native cross-platforms applications for every sort of business. Some of our Solution includes taxi dispatch software, on-demand grocery solution etc. Contact our team to know more about our services.