In this digital era, your presence in mobile is an extension of your brand, however, what many app developers don’t realize is, how much their mobile apps impact their brand's general reputation.
The present users expect the brand to match their reputation every channel (in-store, online, mobile applications etc...) and brands also hope for the same. Here, we incorporate information from a recent study along with some tips on how you can better deal with your brand’s reputation through your mobile apps.
Applications are an extension of your brand
The mobile application is an extension of your brand, but, they get left out of the marketing brand discussion.
It was recently found that 97% of mobile developers believe that a decent mobile experience will help in increasing customer loyalty, yet 41% have no mobile marketing strategy presently. After the boom in the mobile sector, it is no longer acceptable to let the mobile apps out of your promotional strategies. In case you're not utilizing mobile as a way to deal with your brand’s reputation, there might be a big loophole in your strategy.
Content in the application stores is likewise an extension of your brand, and can negatively affect your brand if it's not being checked and updated. Users utilize the app stores as a place to share their ratings and reviews.
Your mobile users will exploit this chance to leave feedback, regardless of whether you're gaining by it or not.
This methodology is best to gain the customer feedback, however, when users utilize the app stores to complain about the brand itself rather than their involvement with the brand, the feedbacks will no longer be helpful. When you don't give users a platform to give feedback, they're left with two decisions: leave an open rating and survey, or remain quiet. Both are harming your brand.
Four tips for app management
If your brand's mobile notoriety management technique is inadequate, it's a warning to users that your client encounter is lacking. Here are a couple of tips to enable you to use your mobile application development as a tool to improve brand reputation:
When you launch a new version of an app, why wait until dispatch to start listening to users? How can you have the capacity to find out about their experience with the new app?
A listening tool helps in avoiding possibly disastrous situations. By enabling yourself to listen to the feedback of the users, you're ready to improve your application all while securing your brand's reputation.
Segment your audience. You can't prevent people from leaving negative rating and reviews, however, you can practice some control over the number of negative surveys make it to an open forum. Utilizing a segmenting tool enables you to assemble your target audience and have a look at the negative remarks, while positive criticism is urged to be left in the app store.
Users want to be heard, and they anticipate that firms to listen. If you aren't proactively requesting and listening in to user feedback, you're not meeting the expected results.
If the feedbacks are executed, there are chances that some users might become royal patrons to the app. Thanks to mobile, customer feedbacks are accessible than ever. From rapidly emphasizing on new features, to remedying a difficult situation, mobile user feedback can have a quick and enduring effect on many areas of the business.
Timing is crucial when approaching a client for feedback. The whole reason behind gathering feedback is to improve the client experience, so disturbing a user while they're trying to achieve something in your app is inappropriate.
To know about the right situation to ask for feedback, take a look at the high-value moves made inside your application to see where they may have a positive experience. For an e-commerce application, the correct time to ask for the feedback could be right after a purchase. Gaming applications should consider asking after a level is won.
Depending upon the purpose your application serves, the correct minute will appear to be unique for each app. It's dependent upon you to explore your user’s lifestyle to comprehend the best place to request feedback.
Ensuring your brand's picture is not a simple task, yet it's reasonable with the correct tools.
Keep in mind, applications are an expansion of your brand, and they profoundly affect your brand in general, regardless of your identity. The effect of rating and reviews don’t discriminate; brand name, buyer perception changes depending on the number of stars you're sporting and what's added to your reviews. If your company is interested in launching a mobile app for your business, do check with our development team to explore more details.